Influencer Management & Brand Activation
Connecting creators, brands, event teams, and content into beauty launches that actually land with an audience.
Overview
Tash By T is where I worked hands-on across influencer management and brand activation for beauty and skincare clients — connecting creators, brands, event teams, and content into launches that actually landed with an audience.
The work spanned two very different formats: a national product activation for L’Oréal Paris in the UAE, and an experiential skincare pop-up at Dubai Hills Mall built around live skin analysis and personalized recommendations.
What I Brought
From a national launch to a mall-floor pop-up — turning products into experiences.
Projects Worked On
Two very different formats, one end-to-end coordination role.
L’Oréal Paris — Scalp Advanced
Supported the launch activation for L’Oréal Paris’ new Scalp Advanced range — assisting with influencer coordination, event planning, content creation, and on-ground execution. The activation connected mega creators through to smaller niche influencers to build awareness and social content around the range.
Key Contributions
- Assisted with influencer selection and coordination across different creator levels
- Helped with event ideation, planning, and organization
- Supported influencers during content creation at the activation
- Assisted with editing and refining influencer-led content
- Helped ensure the event experience aligned with the product launch and brand image
The Skin Care Network — Pop-Up
A skincare-focused pop-up designed to analyze customers’ skin concerns and recommend suitable products, coordinating with multiple beauty and skincare brands — including Estée Lauder, Chanel, and La Roche-Posay.
Key Contributions
- Assisted in connecting with skincare and beauty brands for participation
- Supported brand meetings and client briefings
- Helped explain the event concept, consumer journey, and product-recommendation process
- Assisted in creating a live demonstration at the studio for clients
- Supported coordination between the agency, brands, and event stakeholders
Key Skills Gained
Six capabilities I built across these activations.
Influencer Marketing
Identifying, selecting, and coordinating influencers based on brand fit, audience type, content style, and campaign goals.
Brand Activation Planning
Translating a product launch into an engaging physical experience through event ideation, planning, and on-ground support.
Content Creation & Editing
Supporting influencers during the event and editing so the final content was polished, social-media friendly, and on-brand.
Client & Brand Communication
Supporting meetings, briefing brand representatives, and explaining event concepts clearly to clients and participating brands.
Experiential Marketing
How brands create interactive consumer experiences — product trials, live demos, skin analysis, and personalized recommendations.
Project Coordination
Coordinating across influencers, brands, clients, event teams, and content requirements to keep execution smooth.
Impact
Built strong coordination skills across influencers, brands, clients, event teams, and content requirements — and saw first-hand how brands turn a product launch into an interactive consumer experience.